If it’s been a while since you’ve revisited the social media marketing plan for your business, you may want to get around to this task sooner rather than later. Due to how fast social media trends can change and how lucrative successful social media marketing campaigns can be, having effective social media marketing plans should be a priority for your business.
So to help you take your plans into the future, here are three tips for updating your social media marketing plan.
Make Changes Based On Your Business Goals
Making changes to your social media marketing plan just for the sake of making change likely won’t do you very much good. Instead, Brent Barnhart, a contributor to SproutSocial.com, shares that you should only really make changes when they are based on your overall business goals.
Ideally, your actual business goals should inform the changes that you make to your social media marketing plans. For example, if you want to get more people aware of your brand, you’ll want to focus on growing your social media channels and making your brand standout. On the other hand, if you’re really needing to bring in more sales, you might want your social media to be more focused on targeting the right audience and promoting the right offers. Whatever it is that you’re wanting to achieve for your business, your social media marketing can help you attain it.
Focus More On What’s Working
For many businesses, they get so worried about wanting to be available to every possible person who could be interested in their business that they spread themselves too thin online. If this happens, you likely will never get the impact that you want from your social media work.
To combat this, it’s wise to change up your social media marketing plan to focus more on what’s actually working for you. To figure this out, Jamie Johnson, a contributor to USChamber.com, recommends that you conduct an audit of your social media channels. Once you’re able to see where you’re having the most success, you can start giving that avenue more of your attention and ease up on some of the other endeavors.
Start Posting A Wider Variety Of Content
Another change that could be great for your social media marketing plans is to start posting a wider variety of content on your feeds and channels. If you find that you’re always reposting other people’s blogs or posting just one image with a short caption, online marketing guru Neil Patel suggests that you try experimenting a little more with the types of content you post. Try creating some videos or infographics and see how those work out for you. You can get creative and branch out even further by engaging with fans through video content on a YouTube channel or weekly podcasts hosted on the Libsyn podcast platform.
If you’re looking to update your business’s social media marketing plans, consider using the tips mentioned above to help you find the best ways to do so.