Few people don’t monetise their blog because they think that by doing so, they will lose their readers. They assume that their subscribers will think that they are a sell out and only interested in making money through the blog.
Monetising a blog won’t result in a blogger losing their subscribers or readers. Readers won’t mind if a blogger is using their blog as a source of income as long as they are getting value from the blog posts. Therefore, one should not be scared to monetise their blog. With that in mind, let us take a look at a few ways a blog can be monetized to make money.
Bloggers can make money simply by placing ads on their website/blog. The two types of ads that are mostly used by bloggers include PPCs (Pay-Per-Click) ads and CPM ads. PPC ads or cost-per-click (CPC) ads are mostly placed in the content or sidebar. The blogger is paid for every click on these ads.
CPM or cost per 1,000 impressions ads pay a fixed amount to the blogger based on the number of people who view the ad.
Google AdSense is mostly used to place these ads on a blog. With this software, a blogger doesn’t need to contact any advertiser; they just place a banner on their blog/site and Google automatically chooses ads that are relevant to the content of the blog/site.
Bloggers can also make money by selling private ads. If the blog is popular and is getting a large amount of traffic, advertisers will come directly to the blogger and ask them to place their ad on the blog/site. If the blog is less popular, bloggers can reach advertisers themselves. There isn’t any middle man like Google in this option which means that the blogger can set their own rates for the ad depending on how popular their blog is.
Another option is to sell digital products and promote them through a blog. Blog can act as a content marketing tool that drives visitors to a business website.
Digital products can include eBooks, apps, software, online courses, images or videos. If the products are useful and relevant to the readers, they are more likely to buy them. Therefore, bloggers should first listen to the needs of their readers and then create a useful digital product that is likely to meet the needs of the readers.
Affiliate marketing involves promoting products or services of other parties through a link. The blogger gets the money when someone buys a product or service by clicking on the link on the blogger’s blog/site. For example, a fitness blogger might include affiliate links for fitness products or supplements and they’ll get the money every time someone buys the product by clicking on those links.
Bloggers can also make money by writing sponsored posts. They should reach out to businesses to offer their service in writing sponsored posts that can promote a product or service of the business.
Healthy Links stipulates that the sponsored posts on a blog should be relevant and interesting to the audience of the blogger. Furthermore, the post should not sound too eager for sales. A blogger should provide value to the reader while promoting the sponsored product or service in a subtle way.
Paid reviews are different from sponsored posts as bloggers only talk about the product or a service in paid reviews. Bloggers who generate a decent amount of traffic are usually approached by businesses looking to promote their products by writing a paid review. When writing a paid review, the blogger should disclose to the readers that they are being paid for that particular write-up.
Generate Leads for Other Businesses
Businesses are always looking for new leads to compel them into buying their products/services. Bloggers can use their blog to generate leads for other businesses and receive payments from those businesses for every lead generated by them. For example, if a blogger writes about personal branding, they can provide a link to a landing page of a business that is offering a course related to personal branding. The blogger can connect the two parties and allow them to benefit one another while he/she gets a monetary compensation for his/her service.