Owning an HVAC company during the COVID-19 pandemic can be stressful to say the least. However, now is the most important time to take action as a business owner. With most people staying home, the amount of time they spend online has increased. This can be seen as a great opportunity to start working on improving or creating your digital presence.
You might be asking yourself “How can I improve my digital presence?” and the easiest way to do so is to hire an established Digital Marketing company to help build your presence for you. Digital Marketing companies are great at running multiple types of marketing strategies to help improve the visibility of your HVAC business.
There are plenty of different strategies that digital marketing firms use in order to increase the online presence of a business. To help give you a better understanding of what goes into a digital marketing campaign, I have a short list which includes few common, but still important, strategies.
- Analyze your website.
Of course, we are assuming you have a website, and if not, now there is the perfect excuse to create one! There are website developers that offer websites specifically designed for HVAC businesses, so that would be a great place to start.
Now, the first thing you should do when you have a website, as an HVAC business owner, is to take a look at it. There are plenty of things to check on your website such as page titles, content, ease of navigation, internal links, proper meta titles and descriptions, and attractive “call to actions” just to name a few. Having a fast, easy to use website with good content is the best way to start improving your presence online.
You should also check how fast your website loads. Google offers a great tool to check how fast your website loads on different devices. Best of all it is free, so there is no reason not to try it out! Digital marketing firms can optimize your website in order to improve load times. Website speed is one factor that effects how well a website ranks on search engines like Google.
Another great way to improve your digital presence as an HVAC business owner is to get other websites to link back to your website. The first place to start would be to get your business listed in as many local directories as you can. Getting a good amount of links pointing back to your website can be time consuming, which is why often time’s business owners look to Digital Marketing firms to handle the link building for them. Experienced digital marketing firms already know the best ways to get powerful backlinks and can save you the time and hassle of doing it yourself.
Google and other search engines analyze how many websites are pointing back to yours and how credible those websites are. If the algorithm sees a lot of credible websites pointing to yours, it deduces that you are also a credible source and will rank you higher in search results.
Social media for HVAC businesses might not seem that important, but it has a bigger effect on your digital presence than you think. The power of social media is the ability to connect and engage directly with your audience. By engaging with your audience, whether that is by posting updates, photos, or promotions, you begin to build your brand personality. People will feel more connected with you and will be more likely to choose you over the other competition or even recommend you to their friends.
Digital marketing firms can manage social media on multiple platforms such as Facebook, Instagram, Twitter, Youtube, and more. Handling all these accounts can be overwhelming to some people, that’s why they decide to get digital marketing firms to manage all their social media platforms for them.
These are just a handful of ways that you can improve your HVAC company’s digital presence and your business during this pandemic. We can choose to do nothing, or we can choose to adapt to the situation that we find ourselves in.
If you are asking yourself “Should I invest in digital marketing?” “Is it worth it?” or “Do I really need to?” the answer is YES. Whether you decide to do it on your own or hire a HVAC digital marketing company, you will not regret the decision. Building your online presence now is more important than ever before!