13 Reasons Why Your Emails Aren’t Getting a Response

Now that you have realized that your product or service provides a set of benefits and can make professional life easier for many people, you’ve decided to find emails of leads, validate them, launch a campaign, and are ready for conversions. But you even get no response. that’s not to mention conversions

If you know what I am talking about and are still wondering what you are doing wrong, then this article will be of great use to you. Read on and you will find 13 reasons why your emails are not responded to. Moreover, you will learn how you can change things for better and gain a higher response rate. 

1. You don’t know your leads

Start with communication with your marketing department and discover the identity of an ideal lead. Study the industry they belong to, where they are located, the number of employees, and so on.

After the perfect company has been discovered, dig further and extract the best contacts from the company’s list. Knowing the ideal identity of your leads will help you generate the appropriate email list. Select the best tool that can help you find emails and launch a campaign.

2. The email addresses you send emails to are invalid

You have to launch an email campaign with the appropriate email addresses. The reply rate will improve as soon as the emails in the list are valid. You can use an email checker to discover the validity of the email list. 

Ensure that you verify all the emails either purchased or personally sourced. Regularly use the email checker to ensure that all the email addresses are still actual and the bounce rate won’t be damaged.

3. An inappropriate subject line

The first thing seen by the recipients in their inbox is the subject line. Seeing it, they decide if they should open the email or just trash it. We already know how challenging hard-selling subject lines can be. Always follow these two guidelines:

  • Stay away from spam words
  • Ensure that the subject lines do not exceed 5 words

4. Your email is too wordy

You don’t have to incorporate all the details about the product you offer in one email. People are quite lazy, lengthy words don’t usually get read.

Remove everything that does not relate to the objective of the email. Avoid extensive company information, unnecessary intros, and list of awards and achievements.

Make sure every sentence and paragraph is relevant. Remove them if they don’t have any clear objective.

Tip: Do not make the email copies longer than 250 words. 

5. Your email focuses on sales alone

Avoid concentrating all the emails on selling something after the email has been newly discovered. Noone loves being sold to.

Although focusing on sales alone might work for one or two people even on phone or during one-on-one conversation. However, prospects are more liable to easily delete emails rather than reading through a sales copy that was not even requested for. Substitute the hard-selling sales emails with ones that provide benefits.

6. Your call to action is hidden

Always remember the importance of the call to action button. The objective of every email should be clear and ensure it is not hard-selling. Define what the recipients are supposed to do and lead them to that action. 

Tip: make the CTA button or link stand out against the background so that it attracts attention and the leads will definitely see it. 

7. Your email has lots of mistakes

The email would not be applauded if it is full of mistakes and misspellings. The book is judged by its cover. So it doesn’t matter how appealing your offer is if the email is not readable. 

You can employ the Grammarly tool and check the grammar in emails over and over again. Also double-check the formatting, links, and fields of the email copy.

Tip: Once the email is completed, ask someone from the team to look it through. A fresh eye is always a great idea. 

8. Your email is irrelevant to your leads

People don’t necessarily read whatever does not fascinate them. They could either report spam or simply delete the message. The email copy must provide a solution for the prospects. You will simply be wasting time if the product or service does not benefit them in any way. Ensure that you have personally gone through the email from the point of view of the prospects and ensure that you send them only if the email is valuable, otherwise, modify it.

9. Your templates are of low quality

Even though there is probably no best template anywhere but using a high-quality template goes a long way. You need to study the audience extensively and discover what works best for you as they are unique to you.

Tip: do not use free templates from the web or pay for them. You’d better create your own templates that will differ from anything that has already been seen.

10. No customization

Customization is absolutely critical in the B2B market. You need to go beyond just the name and job position of the prospect. Customization needs to go a lot further in order to be effective. Carry out extensive research and find out other personal details of the prospects that can be fully maximized in the email copy. 

Tip: when you find emails, do your best to get extra information on the leads and use it to personalize emails. 

11. Overlooking the need for follow-up

Follow-up is very important for the success of your campaign. You can improve the reply rate through 3 or 4 subsequent follow-up emails. Keeping them in one thread as the original is also beneficial. 

12. Launching an email campaign at an inappropriate time

Being able to send out emails at any time doesn’t mean you should do it at every given opportunity. For instance, the reply rate would be definitely low when you send them on Mondays and Fridays or in the early mornings or late in the evening. You need to discover the most ideal days and time you can send out emails in your industry as this is different for every niche. 

Tip: According to numerous studies, the best time to send emails is from Tuesday to Thursday, 8 am-4 pm.

13. Speculating instead of evaluating

There will always be a better way of carrying it out regardless of how great your template is. The most ideal way of performing this is to carry out an A/B test on everything. Modify anything that can be changed and regularly test it. You will be able to discover the most ideal way of doing things with the help of A/B tests.


Achieving a high reply rate is definitely possible although it is characterized by many challenges. You can easily discover the perfect way of doing this by creating time to establish your campaign appropriately and regularly test it. Don’t forget the above-mentioned tips and you are on your way to achieving the intended level of reply rates.