Setting up a website for your band is an important part of marketing yourself. After all, you can be the best band in the world, but if no one knows that you even exist, you can’t expect to build your fan base. However, we all know you’re a musician, not a web designer. So, it can be easy to find yourself confused about where to get started. Showcasing your band on a website is as simple as following these tips.
Provide Links to Your Music
You can talk about how great your brand is as much as you want— what’s really going to convince people of your sound is by showing them what you sound like instead of telling them. Post videos of you playing your guitar, singing, or doing whatever you do in the band, and make sure that it’s recorded well. A low-quality recording won’t do you any favors.
Keep it Simple
Before you get too ahead of yourself and assume that your website has to be overly complicated, consider that it really doesn’t have to be. In reality, simplicity is the best way to go. Instead of focusing on overly flashy or complicated layouts, stick to something simple and easy to read. If there’s too much going on, it can be confusing for your website visitors. Stick to the basics and focus on it being attractive and simple.
The most important thing is that people know exactly what the website isn’t tell people within the first five seconds that is for when they land on it. If your website dot it’s a place for promoting your band, then you need to rethink your design.
Include Your Show Dates
Make sure that you provide information on your upcoming shows. Fans of yours will look to your website to find out if you have any events coming up. Most importantly, don’t make the mistake of forgetting to update your schedule. People will go to your website to find out where and when you’re playing, so make sure that your information is up to date. You may even want to include a link to a newsletter that offers to send people the latest dates with your upcoming shows.
Include Links to Your Social Media
One of the best ways to increase your fans is by building a following on social media. Make sure that you include links to all of your social media profiles, from Instagram to Twitter. Not only will it increase your visibility, but it gives you an opportunity to exchange with your fans. The more you can build connections and relationships with them, the more loyal they will be to your group!