There are so many advertisements in the media. Many people question how they get so specific to a person’s wants and needs. In many cases, advertisements are controlled by what the individual looks up online. Let’s say a person is looking for a pair of sneakers. A company like Nike, will see that a person typed in the keywords “sneakers”. So, the bid on Google to get the first place advertisement is usually taken by Nike or Adidas. That way, that is the first time a person sees when they enter the keyword. They are much more likely to click on the top results rather than scrolling down a few pages and searching that way. Advertisements in media are extremely specialized to people who want the best results. Media specialist, Ken Kurson, says that advertisers know more about what we want as people then we are conscious of. It happened that these major companies use algorithms to produce detailed campaigns for every person. Think about Instagram, and Facebook have ads that correlate to one’s search history or google searches. The data used to do this is sold by these social media platforms and bought by adveritiers year round. Think about the time you searched something for a few seconds and then it popped on your screen on a totally different website. That is who advertisers make millions of dollars. They get paid to basically campaign for billions of people on their own devices.
Now, advertisements haven’t always been so specific. Back in the day, billboards, bus ads, and newspapers spots were the main vehicles of advertising. There are many that still use these techniques but they are certainly not as effective. In addition, the media has had intense advertising where advertising can be controversial. Many advertisements have had some very political ties, which is never good. In order to get the most customer outreach, it’s important the adveritiments remain unbiased and neutral. When people are on the phones, constantly it’s obvious that the data they produce is being sent to the maoro advertisers. However, there are ways to remove this from someone’s settings.
By doing so, a person can have much more privacy when they are on their devices. It helps more personal matters to be discussed privately and search engine results to be monitored accordingly. The more the advertisers know about a person, their wants, and their needs, the more they will try to target them. These marketers are getting to know more about children as well. Many younger people have social media or some type of internet access, with that comes a lot of responsibility to ensure that they are being monitored and not giving personal information to advertisers without knowing it. Imagine a company knowing the first time one logged into an app and then tracked their changes over the years that they continue doing so. It makes it earlier to predict what they will buy and when they will buy it. Ken Kurson says that having a safe distance from social media is healthy. Constantly being online isn’t healthy for many people, unless they’re advertisers.