If you want a business website that sees a lot of action, you have to learn about what really matters in design. You have to understand what consumers want to see, but you also have to understand the digital mind of a search engine.
Building a website is an ongoing process, and you should always be looking for new ways to refine your design. Here is a brief look at some of the most important elements of a successful business website design.
Learn about Search Engine Optimization
A gorgeous website doesn’t mean much if you can’t find a way to get people to visit your pages. Search engine optimization is all about visibility, and learning to incorporate the concepts of SEO will help you build a website that makes an impact on the SERPs (search engine results pages).
Ranking high in the SERPs means that your website will present to web users on the first page of the results after they use Google to search for relevant terms. Don’t get lost in the mix, and refine your SEO skill as soon as possible.
Focus on mobile optimization
You can’t overlook the prevalence of mobile users on the internet today, and your website needs to accommodate the mass influx. Mobile optimization makes your pages suitable for every user, whether they’re on a computer, a smartphone, or a tablet.
If you don’t have the time to work on optimizing your design for mobile users, have no shame in outsourcing the job. There are plenty of website developers that would love to give you a helping hand.
Encourage communication connections
Your business website needs to be built to encourage communication connections with users. Your contact page is essential, but you should do a little more to draw the attention of passing web users.
You could add a stationary phone number and email address to the top of your site design, so the information is always at the top of the screen as users browse your content.
Add social media to your design
Social media is far too popular to pass on when you’re designing your business website. Add social media sharing buttons to your pages, so users are free to invite their friends and family to explore what your pages have to offer. Think of every “share” as a free contribution to your digital marketing campaign.
Speedy loading pages
If you optimize your pages for mobile users and for SEO, speedy loading will likely fall right into place. However, you can’t have lag slowing down your website. Make the effort to keep a close eye on the performance of your site, and rectify any slow loading snags you encounter along the way.