SEO is crucial to all types of businesses that works online, and a lot of people do not realize that it also has to be made into the design process in the web and it should not be added later. Your site is in the middle of your marketing world, especially in this digital world where all the digital things run toward. The largest traffic generated for this is the organic search.
Businesses don’t usually think about the importance of SEO until they have a website that is redesigned or designed and these types of sites often lacking SEO front and marketing front on digital terms. They may seem great at first, but if the overall marketing front is not done at its design way, then a business will be joining the race on marketing with a fragile, wooden leg.
Here are some tips that you can use to make use of the web design in your SEO:
You must develop a website that is SEO-friendly
A website that is SEO-friendly is one that makes it easier for Googlebot (Google’s web crawling algorithm) to crawl your site and determine what it is about.
There are a number websites out there that provide good information. Just google ‘making my website SEO friendly’ and you will find a huge amount of sites offering suggestions and help. You can also use one of the many SEO tools on the market. There are always debates and reviews on which one is the best like this similar web vs. semrush review.
Building a site that is SEO-friendly requires a complete and organized approach and a careful planning to represent your business and the service that you offer. For a lot of businesses, this can be a bit complicated, as it is not easy to document what you do. Your website should also be made upon a great and solid marketing plan that is digital with a business type and model that is clear and a great proposition with value. If it is unclear, then you need to check on your marketing plan again.
There are a few elements that set the plan for a website design process that is well-optimized.
You may have other domains to use and not the typical domain that most businesses use. You need to make sure that your domain makes sense and it should also relate to what you do. All of the variations and all the subdomains should point at the site correctly and it should redirect to a one main version of the site.
Hosting is also very important. When your site is slow, it makes your users unhappy. Your hosting must follow the rules, you should be in where your audience is situated. Be platform-specific if necessary and you should be fast.
Content management system or CMS can help influence how successful your business will be. A great option is WordPress, but it is not the only one available. It should be wired in a way that Google can easily understand. It is a great start for most businesses even though it may not be the best choice for all situations. You need to make sure that your CMS is the right one for your businesses’ situation rather than the one that is chosen by your web company.
A good site structure is key to getting SEO visibility. It needs to be set up in a way that makes the user experience a logical one and also it needs to be logical for the the search engines to crawl.
- Plan out the Hierarchy of your site first. What are the key pages? What pages are they linked to? Are pages set up in logical groups clustered around topic or product?
- Create your URL structure to follow your Hierarchy.
- Make your navigation structure shallow so that important pages can be found with a few clicks.
Crawling and Accessibility
The first step into making sure that a research engine can crawl your website and understand where you do it and what it is that you do.
To understand your website, you have to be able to read what you see on the page. This means that the content of your website should be based on the text behind the scenes. Not flash or video nor images. Even in this world where technology is focused on, the main content of your site should still be text-based. There are some tools, like website fonts, that means you can still look at the part and your images have its own place, but you need to be sure to talk in a language that is clear about what it is that you want your website to do so that the search engine can understand and read your offering.
PDFs, videos, images and content are also needed, and it can be a great source of search engine traffic. These need to be indexable and discoverable.
To be able to index the content of your page beyond its home page, you will need the internal links that can crawl through the search engine. Your main navigation, tools like XML sitemaps and search engine directives can all help the crawling of the search engine on your site and can help you discover new pages. Tools like the Screaming Frog can help you make your website easily crawled in by the search engine.
You must know your usability factors
The goal of having a search engine is to give the best results that they can possibly offer to users who search on their sites or platforms. This is the greatest way to make sure that the customer satisfaction is up, and it can also help users to come back. More users mean more advertisers and more advertisers means more profits.
This means that on a practical level, search engines will give reward to sites that give great experience to their users. The last thing that they want is a platform in the main position of the page of results and have a user open that site only to find out that it is difficult and frustrating to use. Usually, bad user experience is the outcome of poor usability of the search engine. Great usability translates to user satisfaction with both the search engine and the website in question that is included in the results.
There are a lot of companies that are not aware of the extent to which SEO packages that are well-designed can influence rankings. They will spend all of their time in trying to make a content that can attract social shares and links and never think about the idea that the content is not readable on mobile, or that the pages are buried deep in the architecture of the site that they have not been indexed. Being aware of all of the ways in which SEO and design are linked will help you make your website have opportunity to rank for the themes and the key terms that matters most to your business.