The Comprehensive Guide on Technical SEO
This 20-minute checklist for technical SEO can help you keep track of the online visibility of your business.
To keep a website in its position in search results, a variety of technical components need to function correctly.
The 20-minute SEO checklist gives a quick analysis of the current state of your web presence and will alert you to any new issues that require to be dealt with.
Concerning what has to be completed and the method to accomplish it technical SEO is by far the most straightforward SEO task that is part of online digital marketing.
The burden can be effectively controlled by using a basic set of technical SEO elements to assess the search engine’s condition every week.
In a myriad of fields, virtually every person or group could benefit from the guidance.
Naturally, there are other aspects specific to your particular situation. These are included, but these ideas can serve as the basis to conduct a successful weekly check-up.
Are 20 minutes per week sufficient?
Full-time SEO experts on technical SEO already have a counter-argument in place: “Users can’t even get started in twenty minutes a week.”
I’m with you.
The purpose of this manual is to show you how to track your most critical problems from afar and determine the areas that require further study.
It is possible that you only need just a 20-minute appointment for a couple of weeks.
In other weeks, you may come across a terrible canonicalization error and call the troops for an entire offensive.
This weekly process can significantly boost your productivity if keeping up with technology search engine optimization.
Overview of Search Console (Minutes 0-10)
There’s no better way to start than using the Search Console and carefully going through the entire database.
The dashboard has been designed by you and has been set to work with your account. Google has supplied the information.
We’re looking for obvious errors.
We don’t sift through pages to track small changes in keywords.
We’re trying to identify the most pressing issues.
Take A Look At Overview Section First:
Check these information points:
Does the performance summary reveal significant declines in traffic? These dramatic drops could indicate an overall SEO technical issue.
Do the numbers of “Pages with errors” in the summary of coverage have any highs? If this is the first time examining the coverage summary in some time, you need to examine the historical data.
Review the progress summaries for features such as AMP, FAQs, mobile usability, and many more, for both changes and ups. Are they functioning in a normal way? If you observe any irregularities look into it further.
Proceed With Coverage Section Next:
Learn more in through the Index Coverage section to learn the process by which Google is crawling and indexing your site.
This page is utilized by Google to submit crawling and indexing problems.
The primary thing to check is your default error view. Also, you must go through the supporting technologies.
Check the trend column every one line at a time. If you notice something that isn’t right investigate it further and make an explanation.
Check Out Sitemaps Section:
This gives you a wealth of information about your sitemaps as well as the websites to which they connect.
It’s particularly helpful when your sitemaps include different sections of pages of your website.
If your site hasn’t yet been visited recently, possibly check for the Last Read column.
The Status column needs to be scrutinized to determine the flaws which have been highlighted. Note down steps if this has drastically grown over the last week.
Evaluate Manual Actions:
This is a major issue. If everything is done properly then there shouldn’t be any manual steps mentioned in this article.
It’s worth it every week to maintain your peace. It’s important to identify it in front of your CEO.
Each report from Search Console has a tonne of data that you can be spending the majority of your time reading.
The summary dashboards that include these top-level checks are the most crucial to check each week.
Note-taking and weekly review of the next sections take only 10 minutes. However, to get more deeply into the issues that you encounter, more study is needed.
Verify Robots.txt (Minutes 11-12)
Its Robots.txt file is among the most effective ways to inform search engines which websites you’d like them to visit and which ones you do not want them to crawl.
Note Take note that the robots.txt file controls only the crawling of pages; indexing isn’t affected.
Smaller sites may only have two or three lines of the file, whereas large sites typically have extremely complex configurations.
The content on your site will typically be limited to a couple of lines, and will not change every week.
Although the file won’t change in the majority of cases. However, it’s important to ensure that nothing was accidentally added and that the file is still in existence.
The most likely scenario is that the robots.txt file may be changed in order to “Disallow: /” to hinder crawling by search engines while the pages are constructed on a staging server, and later moved to the live website using the directive to disallow in place.
This can happen as a result of the process of updating or relaunching your website from your team of developers.
Verify that you are on the correct website by confirming:
If it’s a normal week, you won’t notice any significant changes and it’ll only take one minute.
Every week the structure of every website is different, therefore it is important to check sure there was no error.
On Google Analytics, check the speed of your page (Minutes 13-15)
We’ll use Google Analytics to get complete information about page speed across your entire website.
Select Behavior > Overview > Site Speed in the dropdown menu.
I would suggest comparing the prior seven days against the seven days preceding to determine any significant shifts.
For more information, go to Speed Recommendations for page-by-page timelines and other advice:
The objective is to determine if anything significant went wrong during the preceding week.
Before you take any action before taking action, make sure to check each page for specific tools that can help you understand the specifics.
There are many other tools that can be used to dig into the depths of a page and pinpoint specific speed issues.
The Chrome Lighthouse application, which is accessible through DevTools for all browsers that use Chrome it is an excellent Google tool to assess and diagnosing issues with page speed.
Check the results of your search (Minutes 15-18)
There’s nothing more fun than sifting through the Search Engine Results (SERPs).
While tools are helpful and quick, it is important to examine the SERPs regularly and not only when tools suggest a major shift.
Search terms in your search to determine if the tools listed are the same as what you will see on results pages of Search engine results pages.
Although search terms are ever-changing and change according to things like the location, history of search devices, location, and many other variables that influence search results and other factors, slight variations in rankings are to be expected.
Analyze Your Site Visually (Minutes 19-20)
In keeping with the past trend of not checking search engine results, it’s becoming too typical for SEO professionals to use analysis tools rather than manually examining the site.
While manual reviews of websites are more difficult to “scalable,” it is important to identify problems that are often overlooked or missed in the tool’s report.
To limit this to two minutes, go through some of your most popular websites quickly.
Keep in mind it is an opportunity to nudge for issues that are major and stand out instead of a thorough review of the grammar, sentences, and paragraphs.
Begin by visiting the main site and then scroll to look for anything not working. Explore the site by examining different page types and looking for any oddities
While you’re at it, review the codes.
Another time, performing a comprehensive examination like this at least once per week is an excellent exercise.
It will be a lot more comfortable knowing you’re able to keep your eyes at the sources of income, rather than relying on abstraction through an additional tool.
The 20-minute SEO technical maintenance gives an in-depth analysis of a site’s overall SEO health. It aids to improve your rankings. It as well as the area of digital marketing and informs you of any problems prior to the problem getting worse until the website is completely wiped out.
The aim is to verify that all of the vital indicators on the site such as crawling and indexing and indexing, are in functioning order, and the website’s performance is at its peak.
I also suggest performing an ongoing complete technical SEO audit on your website in order to receive an accurate diagnosis and pinpoint the most serious issues.