Your website is one of the most important assets. It is the
first impression most receive of your business, either by finding you via a
Google search or by interacting with one of your social media profiles and
clicking over to your site.
What happens when someone is excited to search your site and
they sit there waiting for your pages to load. What do you think goes through
their mind? They become very frustrated — I can promise you that.
Often times they will leave because they don’t want to wait
around. If the first page is slow they then imagine every other page loading
slow as a pig. Nobody wants to waste time waiting. Consumers are impatient.
They want things now.
If they do leave they are very unlikely to every return. To help prevent that you should consider moving your website to a dedicated server. According to one London app development firm, here is why.
The cost is a small price to pay for up-time.
Most people only think about the cost when they consider what
web hosting option to go with. They assume they are all created equally, but
this is far from the truth. There is a huge difference between shared hosting
that costs you $5 a month and a dedicated server that runs you $220 a month.
Most businesses assume they are the same and that they are
making a wise business decision by going with the more affordable option. In
the long run they lose more money than they save.
“If you are using a cheap hosting option that goes off line
often you are missing out on sales and leads,” advises Oliver James, CEO of top web design agency Perth Web Design. “Not to
mention the bad image it places on your business. Would you go back to a
website that was down? Probably not.”
You don’t have to worry about bad neighbors.
When you use a shared hosting package your website sits on
the same server as hundreds of other websites. Often times there will be some
spammers and if they are doing shady things it can impact the performance of
“If someone sharing a server with you is running spam
software that uses a lot of the resources it can cause it to go down, taking
all the websites hosted on the server down as well,” says Andrew Tran of
Therapy Blanket, makers of the best
weighted blanket. “
These bad neighbors are not good for business. Any time your
website is down it’s missed opportunities. For e-commerce businesses this is
lost revenue. It’s never good to have your site offline. A dedicated server is
much more reliable in terms of uptime.
Dedicated IP address is better for SEO.
Along with a dedicated server comes a dedicated IP address.
This is basically another way to contact your website. If you type the IP into
the URL address bar it will bring up your website. When you share an IP address
with other websites it can ‘connect’ your site to spammers.
If you are serious about SEO (you should be) then you want
to do everything possible to protect your website and show Google that your website
is a trusted source of information. Little things like having a dedicated IP
address separate you from others and allow you to have more control.
It may seem silly, but the little precautions all add up. “Over
time the little things you are pro-active about will directly contribute to the
increased authority and trust of your website,” says Irene McConnell of Arielle
Executive, a company that helps writing executive resumes. “If
you have long-term plans then you should want to do everything possible to
preserve your website and domain.”
Full control over the plugins and apps you use.
There are some restrictions when it comes to shared hosting.
GoDaddy for example, has a WordPress hosting service that doesn’t allow you to
have full control over what plugins you install on your website.
So, you could hire a developer to create a specific plugin for
your needs and you wouldn’t be able to install it on your website. That is
insane and just one of many reasons why shared hosting is not the best option.
“When you use a dedicated server to host your website you
have full control over what you install on it,” says Jeannie Hill of Hill Web
Marketing, an agency that helps business owners understand how Google
answers user’s questions. You are the only website occupying the resources.
If you want to install a piece of software, go ahead. You have full control.
As your business scales you will have different security
requirements. Large corporations, for example, may have a lot of sensitive data
and with all the recent hacks you want to make sure everything is as safe as
“Shared servers are very risky,” says April Gillmore of ClickFirst Marketing. If you are
storing data, then you want to make sure you have your own server and can build
custom security features. You will probably need to hire a tech consultant to
make sure you have the proper firewalls and protection in place.
Scalable as your traffic grows.
“If you are using shared hosting you are very limited as to
how you can scale the server,” says Loren Taylor of Soothing Company. “In fact, you
cannot scale it at all. A dedicated server that you have complete control over
is a different story.”
There are no limitations, as you can scale out as large as
you need. Think about the server set-ups Facebook and Instagram have to handle
When you need more resources, you simply add
them. Need more memory? Not a problem. Need more storage? Done. If you create a
blog and it starts to slow down and push the limits of your server you can
easily add more memory and space. You can add more machines and hardware to
build a server that will always meet your needs no matter how large your